Digital Catalyst Program

Program Overview

The Digital Catalyst Program is a hands-on training & support initiative designed to empower First Nations service-based businesses with the tools & skills to build and manage their online presence.

You Will:

• Delve into business planning insights
• Create a capability statement
• Create a search optimised website
• Create and optimise your Google business profile
• Learn how to use social media to market your business
• Gain knowledge, confidence & skills in using AI to grow your business
• Learn how to use data to drive decision making and growth

Program Overview

Phase 1: Preparation

The preparation phase guides businesses through planning their website, understanding their customers & introducing digital tools we use throughout the program.

• 2 x 90 minute weekly online meetings
• Homework tasks

Phase 2: In Person Training

We come together for a hands-on intensive to connect with each other, deep dive into AI & build our professional websites.

• 3 day in-person training experience (Fri, Sat & Sun)

Phase 3: Online Support

The third phase workshops cover ongoing digital marketing, skills and strategy including social media, content marketing & data-driven decision making.

• 4 x 60 minute online workshops
• 4 hours of one-on-one business support

Is this for you?

This program is designed for businesses or organisations who:

• Are First Nations owned or co-owned (minimum 50% Indigenous ownership).
• Are service-based (e.g. trades, consulting, health & wellbeing, etc), have an active ABN and be trading or trade-ready
• Are able to commit approximately 2 hours a week for 8 weeks
• Are able to attend a 3-day in-person training intensive
• Can access a computer/laptop for online training sessions and associated homework

Our Cohorts

Cohort 1

• Kicking off late July 2025
• In-person intensive in Toowoomba, Qld, 15th-17th of August 2025

Cohort 2

• Kicking off October 2025
• In-person intensive, location & date TBA

Cohort 3

• Kicking off February 2026
• In-person intensive, location & date TBA

Cost

Participation in the program is available at no cost thanks to our partnership with Indigenous Business Australia.

Participating businesses will be responsible for ongoing website costs ($20 per year for domain name registration & $13 per month website subscription costs).

How to apply

Applications are currently open for all cohorts!
Cohort 1 applications close June 30 & participants will be informed of selection by Friday, July 11.