About Empower Digital

Hi! We're husband-and-wife team Adam & Carmel Wooding & we are Empower Digital.

Those who know us would say that we're a bit adventurous... a bit nerdy... and VERY passionate about seeing small and micro businesses in Australia get the knowledge, skills & confidence they need to succeed.

Why? Because success in business gives individuals, families and communities the opportunity to live the life that they choose, and the self determination to make their own future.

And we think that's a pretty great thing.

Meet The Team


Adam is a proud Yorta Yorta man who grew up on Yugumbeh Country on the Gold Coast, Qld. Adam has worked in the web design and ecommerce field for over 15 years & has seen first-hand its transformative effect for small businesses. Adam is a passionate advocate for the Shopify platform and his attention to detail and people-driven nature means that our clients know that there is no such thing as a ‘silly question’.


Carmel was born & raised on Githabul Country in South East Queensland and is an educator - specifically a teacher-librarian. Carmel is passionate about lifelong learning and believes in the potential of every person to be successful with digital tools. Carmel’s extensive experience in curriculum design & development, as well as providing professional development for teachers, ensures that Empower Digital’s work with small businesses is designed with long-term success in mind.