Empower Digital. Adam & Carmel Wooding. We're a little bit nerdy, a little bit adventurous and VERY passionate about seeing Australian small businesses succeed online using the Shopify e-commerce platform.
At Empower Digital, we are driven by our core value of engaging in genuine partnerships with our clients that lead to exciting, positive outcomes for their businesses and lives.
Empower Digital is a recent graduate of the Indigenous Business Australia Accelerator Program.

Adam
Adam Wooding is an Aboriginal man of Yorta Yorta heritage and has been working in the web design and Ecommerce field for over 15 years. Adam is a passionate advocate for the Shopify platform and has seen first-hand its transformative effect for small businesses. Adam’s attention to detail and people-driven nature means that our clients know that they can never ask a ‘silly question’, and that Adam won’t rest until every challenge they may encounter is resolved.
Carmel
Carmel Wooding is an educator who has spent many years as a teacher-librarian. This background means that Carmel is passionate about lifelong learning and believes in the potential of every person to be successful with digital tools. Carmel’s extensive experience in curriculum design & development, as well as providing professional development for teachers, ensures that Empower Digital’s work with small businesses is designed with long-term success in mind.
